3 Days of
Provider + Partner Engagement.

3 Days of
Provider + Partner Engagement.

NOV. 6-8, 2017

NOV. 6-8, 2017

Tech+Connect 2017 is the first un-event of its kind.

Planning is well underway for this un-conference, and already it promises to be a triumph. Think of it as a non-conforming channel event. Better yet, three days where real business gets done. No walking the exhibit halls looking for a hand to shake or a new business card. No paying a fortune to set up a booth or buy a suite or host a party. Instead, our first-ever event brings together experienced, professional sales people with providers of next-gen solutions, and asks for active engagement from everyone.

Participating Providers:

Official Media Partners:


Primary Objectives:


To help partner attendees learn how to sell next-gen solutions.

To align providers with sales professionals who own the relationship with the end user customer.

Primary Objectives:


To help partner attendees learn how to sell next-gen solutions.

To align providers with sales professionals who own the relationship with the end user customer.


By invitation only, we’re hosting 120 – 150 partner sales reps for Tech+Connect 2017. These are the top producers in their field: Sales resources within the Alliance member universe, along with a limited number of non-Alliance agency salespeople. This intimate roster ensures an attractive ratio of partner personnel to provider personnel. There is no cost for our invited partner guests to attend, other than travel and lodging.



We’re inviting a minimum of only 30 participating providers, limited to no more than three people from each provider. Ideally, these people will be sales oriented rather than nuts and bolts technical resources. The participation fee for providers is all-inclusive with the exception of travel and lodging. This means that providers will not bear the expense of trade show booths, separate social events, and other ala carte fees.



Not an overwhelming number of people here on either side. That’s intentional. We’re keeping this an intimate yet dynamic group of sales professionals, with an eye on relationship-building and ROI. We’re certain Tech+Connect will deliver that in immediate sales and future growth for everyone who commits to attend.

Event Agenda:

Monday, November 6

2:00 – 3:00pm  |  Riding the Wave of a Generational Change
Transformational change is upon us. The big winners will be the companies and their salespeople who understand the opportunity and know how to open doors to sell next-gen services. In this opening session, you’ll get the facts you need to know to seize the transformational opportunity happening right now in the marketplace.

3:00 – 4:30pm  |  SD-WAN – What’s Your Pitch
Let’s get beyond the buzz words and discover how to sell SD-WAN. From the elevator pitch to objection handling. The most successful SD-WAN suppliers will walk you through the exact tactics they are using to get attention, interest and create sales results with prospects nationwide.

4:30 – 6:00pm  |  Business Break

6:00 – 9:00pm  |  Welcome Reception: The Future is NOW
Next-gen, cloud based services are here in full force. Join your colleagues and peers for a high-energy trip to the NOW.

Tuesday, November 7

8:00 – 9:00am  |  Breakfast

9:00 – 12:15pm  |  Selling Cloud Compute… Even If It’s Not Your Core Focus (2 Back-to-Back Sessions)
Yes, you can become the go-to resource for your customers’ cloud computing need. You’ll learn specific ways sales teams are educating prospects, opening doors, advancing and closing opportunities.

12:15 – 1:00pm  |  Lunch and Security Speaker: Setting the Stage for Security Sales
Just how greenfield is the opportunity for channel partners to sell security services to corporate America? Mark Hughes, former EVP of SunGard, will answer that question in this lively discussion from the CEO’s lens.

1:00 – 3:00pm  |  Mastering the Security Sale
There’s little doubt that security services are the little hinges swinging open doors to big opportunities. From entry level, turn-key offerings to engineered enterprise solutions, you’ll learn how to target the perfect prospect, set an appointment and advance your opportunities with the proven sales processes from our providers.

3:00 – 3:15pm  |  Energizing Break

3:15 – 5:00pm  |  UCaaS – Differentiate and Dominate
In a crowded, hyper-competitive market, you must stand out to succeed. In this session, suppliers will go beyond the marketing platitudes and face off to showcase and teach you how to sell specific solutions that make them stand out.

5:00 – 6:00pm  |  Business Break

6:00 – 9:00pm  |  Progressive Dine-Around
Traffic flows among an array of appetizers, entrees and desserts giving partners multiple opportunities to intimately interact with different providers throughout a truly tasty evening.

Wednesday, November 8

8:00 – 9:00am  |  Turning Ideas Into Profit – Obtaining Your Unfair Share Through Sales & Marketing Innovation
Winners will dream about how they can take what they have learned from this sales empowerment event and turn those dreams into a plan that transforms ideas into potential and potential into sales and revenue for their businesses. This breakfast session, presented by Andra Hedden, CMO of Marketopia, will ensure you win by providing a step-by-step process to turn your dreams into an actionable plan
that results in leads, sales and bottom line profits.

9:00 – 12:00pm  |  Personalized Provider/Partner Meetings
During this unique and creative outdoor session, partners will meet with providers of their choice as a culmination to the previous days’ interactive sessions. Each provider will have a private, furnished space to meet with partners on a pre-scheduled basis.

12:00 – 1:15pm  |  Lunch & Closing Session: Go Forth and Sell
Closing lunch to tie together everything that you’ve learned over the past 2 1/2 days and to further empower you to Go Forth and Sell.